Bloody hell. That's the most hearts I've ever had put into a title. I Heart Makeup is a sub brand of Makeup Revolution, and they have two lipstick collections: The Lip Geek lipsticks and the I Heart My Lips lipsticks. It's a shade from the latter I'll be reviewing today.
The packaging is lightweight and a bit teenage, but that's the brand's target audience and at £2.49, if does the job, I ain't complaining. The bullet, as you can see, is heart shaped. It has an inner core with subtle shimmer and a matte outer. I'm not quite sure why, other than for the novelty factor- it looks completely matte on the lips.
Matte, but completely comfortable and not drying at all. And with rich, streak free colour payoff. That lasts. For ages. SERIOUSLY PEOPLE. I was expecting it to be okayish for a budget brand, but the formula blew my preconceptions to smithereens. You need to buy at least one of these. Have a look at that swatch!
|makeup revolution I heart my lips- racing heart lipstick|