wet n wild megalast liquid lipstick- review and swatches

Sigh. I really really wanted the new Wet N Wild Color Icon limited edition liquid lipsticks. I went on their site, added a few shades to my basket, and... They don't ship to the UK. Suuuucks.

So once I got over it, I thought I'd review the Megalast liquid lipstick by the brand instead. I got mine off eBay for pretty cheap, in a seriously lovely pink shade called 'rose to the occasion'.

The packaging is nothing special, but Wet N Wild is all about affordability and quality, so appearance isn't an issue for me. It has a paddle shaped applicator which is nice, though it could do with being just a bit stiffer.

Now, the formula. It's a tricky one. It glides on really creamy and pigmented and looks really promising. But a lot of people complain about stickiness when it dries down and clumping and crumbling. I can definitely say that it doesn't feel lightweight, but with a thin layer, I only experienced very minimal stickiness (I didn't even notice it till I read online reviews) and though it wore away fairly quickly on the centre, it was really long lasting and was actually hard to remove. I'd definitely advise against applying more than one layer, as that's where the cement like texture/appearance comes in. And avoid doing little touch ups- it's better to remove it completely and apply from scratch.

Wet n wild megalast liquid lipstick - rose to the occasion 

But this colour! SUCH a gorgeous deep pink. And it's got some subtle sparkles in it too which make it quite unique. To be honest, I adore the colour so much that I can ignore the little niggles with formula.

What are your thoughts on it?

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