As for the plumping... there is some, but be realistic with your expectations. It's not like one of those stinging glosses. There's a faint buzz that gives a slight increase to volume, but it's mostly the hydrating and cushiony formula that does it. It stays moist throughout wear, which is an average length of time for a satiny formula.
|Avon ultra colour 3D plumping lipstick - bitten|
Now. Can we talk about the colour? I got the shade 'bitten', a plummy fuchsia. It leans a little more purple than it looks in the photo, but you can still see how vivid and pretty it is. I'm really digging it for spring!
At £8 and often on sale, I'd say this lippy is well worth the price tag. It feels like a luxury lipstick. Nice one, Avon.