Wednesday, 20 April 2016

Avon ultra colour 3D plumping lipstick- review and swatches.

I've long been a fan of Avon's lipstick offerings, so when their new ultra colour 3D plumping lipstick came out, I snagged it. It promised voluminous action, rich colour and hydration- which are all undoubtedly good things. But did it deliver? Dun dun duuuun. The suspense must be killing you.

First impressions: sturdy packaging (though I do prefer the sexier black packaging of their standard ultra colour lipstick line) and good sized lipstick bullet that gets you a generous  coat of colour in one sweep. And the formula really does sweep- it's amazingly buttery and soft without being pure mush and is definitely well pigmented, with one pass giving almost opaque results.

As for the plumping... there is some, but be realistic with your expectations. It's not like one of those stinging glosses. There's a faint buzz that gives a slight increase to volume, but it's mostly the hydrating and cushiony formula that does it. It stays moist throughout wear, which is an average length of time for a satiny formula.

Avon ultra colour 3D plumping lipstick - bitten 
It does transfer, but fades flatteringly. This is partially due to the pretty stain it leaves, and partly because it's easily smushed to redistribute colour. So none of that dreaded lipstick ring. I did experience some minor feathering, but it was minimal and to be expected given the emollient texture. Clear lip liner fixes the problem easy peasy.

Now. Can we talk about the colour? I got the shade 'bitten', a plummy fuchsia. It leans a little more purple than it looks in the photo, but you can still see how vivid and pretty it is. I'm really digging it for spring!

At £8 and often on sale, I'd say this lippy is well worth the price tag. It feels like a luxury lipstick. Nice one, Avon.

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